- Modularizing push notification systems to improve scalability and maintainability.
- Refining campaign infrastructure to enhance targeting and delivery.
- Building universal modules and tooling to support the iOS app serving millions of daily users.
- Driving architectural decisions and setting technical standards across teams.
- Partnering with product and engineering leadership to shape technical roadmap and strategy.
- Leading cross-team initiatives and unblocking complex technical challenges.
My name is Vlad, and my leadership in developing a large-scale mobile application, which gained recognition in Apple's App Store and reached millions of users, defines my professional journey. My passion lies in guiding teams by setting a strong example, especially in the realms of coding and innovation. I thrive on exploring emerging technologies and enjoy the role of a mentor, sharing my insights and discoveries with my colleagues to inspire collective growth and creativity.
My apps
What I've worked on:
- Led end-to-end delivery of the flagship product refresh initiatives, coordinating cross-functional teams through design, implementation, and launch.
- Owned the full project lifecycle, delivering new features that improved user interface and experience for banking products.
- Pioneered SwiftUI adoption across the organization, developing reusable components that improved development speed and consistency.
- Designed and shipped shared design library components including first in-app video player and other experimentation projects.
- Mentored junior engineers and led onboarding workshops for new teams.
- Collaborated with engineers and stakeholders to integrate updates and adapt the platform to evolving business and technical needs.
As the Senior iOS Engineer at BetterUp, I spearheaded the integration of SwiftUI, transforming our app's architecture and enhancing the user experience. My tenure was marked by the successful implementation of a cross-platform monitoring solution that streamlined operations company-wide. One of my most fulfilling projects was leading the development of a cutting-edge video/audio processing engine & UI, which significantly elevated our media capabilities. I also had the privilege of steering a social project called 'Community,' fostering deeper connections among users. Beyond these initiatives, I consistently sought opportunities to proactively elevate our product, leading efforts to reduce technical debt and implement strategic improvements, which significantly impacted our product's performance and user satisfaction.
I was leading innovative technical projects like modularizing core application, building internal tools. At Resy my personal goal is to proactively find ways to improve the product beyond the feature work assigned to him and introduce planning and recurring work on eliminating technical depth that I led by example, which turned out to be very impactful from the product perspective.
I manage the teams responsible for building mobile solutions by utilizing technologies like graphql, SwiftUI & Combine. I am improving the Reconcile developer tools, and continue to contribute daily to the architecture technologies. My work in this period culminated in the release of the award-winning iOS application.
In my role as a contract Principal Engineer, I was at the forefront of pioneering mobile projects that enabled collaboration between BOSE and PGA TOUR, particularly for golf tournaments. These projects were not just software-centric; they were a fusion of hardware technology and cutting-edge location-based frameworks. Working with such an exceptional team was a privilege, and together, we thrived in building these exciting and innovative technologies within the demanding and fast-paced environment of our timeline.
As a Consultant at EON, I took on a leadership role in driving the creation of groundbreaking mobile projects. These initiatives were central to enabling the circular future of commerce, aligning with the sustainability goals of prominent partners like H&M, PVH, Target, Farfetch, and others. Leveraging the versatility of Flutter for hybrid development, I successfully delivered applications that seamlessly functioned across both iOS and Android platforms, ensuring a broad reach and impactful presence in advancing sustainable practices in the e-commerce sector.
In my role, I led significant technical refactoring initiatives, diligently working to improve code coverage for consumer projects that reached millions of users. Alongside my dedicated team, we championed the modularization of the core application and developed a robust event-based architecture, complete with supporting tools, to enhance functionality and scalability. Our efforts were consistently geared towards elevating the e-commerce experience, seamlessly integrating new features to meet evolving user demands and industry trends.
FEVO is a dynamic and fast-moving team, incorporating multiple cross-cutting concerns that I loved to work on and with. This included complex product issues, deep technical challenges, new software technologies, and a race with the rest of the industry. I led the creation of check-in solution for mobile applications that are highly used during Mr Olympia. And took part in the development of multiple e-commerce solutions as a full-stack engineer.
I drove the creation and refactoring of an award-winning mobile application for Clark. In this time period, I pushed technical tooling and architectural solutions for a mobile application which were used by thousands of tutors across the US.
At Gigster, my leadership role was defined by steering large-scale mobile projects to new heights. Among the highlights of my tenure was the development of cutting-edge Augmented Reality (AR) lenses for social platforms, a project that merged creativity with advanced technology. I also played a pivotal role in implementing Machine Learning (ML) technology for image recognition on the mobile apps, significantly enhancing our application's capabilities and user experience. Beyond these technical achievements, I was instrumental in scaling both our mobile projects and teams, ensuring efficient growth and the ability to tackle increasingly complex challenges.
As a founding engineer at Token, I spearheaded the creation and design of an innovative application, guiding it from concept to a featured presence in the App Store. My leadership extended beyond coding, focusing on crafting a user-centric product that resonated with thousands. This journey at Token was about laying a robust foundation for a product poised to evolve and adapt with our users' ever-changing needs.
As a core Engineer at Resy and one of the first hires, we led the creation of a platform for restaurants and consumers across the US. My main contributions during this time was a creation of iPhone & iPad front-end clients, a wide range of optimization improvements and new features, a significant improvement to the restaurant ecosystem, and showed leadership for the rest of the team.
